Igor Selenov — media manager
Igor Selenov is a media manager, brand strategist and fractional executive. Over 10 years in media and communications he's grown from producer to strategic consultant: 300+ projects, teams of up to 150 people. He's led departments and agencies, launched his own projects, raised investment and built newsrooms. Today he works with media, brands and AI/SaaS projects — fractionally or in-house.
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All projects →Content Strategy for Forbes Club
Bringing order to a strong media brand's content: a short outside engagement gave Forbes Club a content-marketing strategy and the marketing team to run it.
Aesthetics of Russian Football: built from scratch
Russian football as visual culture — a media outlet, a studio and a creator community, all launched from scratch with no outside money.
Mash Sport: Russia's first sports tabloid
The first sports tabloid in Russia — I launched Mash Sport from scratch in 2024, from the name to the distribution, and built it into the sports vertical of the Mash media holding.
Moscow will fall for iron balls
Moscow is short on slow leisure — places you go just to be with people over something simple. A new pétanque club turns that into a city habit.
Creative Work in Football: a career hub for creators
A Telegram career hub, 7,750 strong, where young creators find work in football — and clubs, sports media and brands find the people to make it.
Aesthetics of Russian Media: floristics as language
Aesthetics of Russian Media (ARM) is my independent outlet on the Russian media market — and its visual language, built with designer Alyona Meshcheryakova, grows out of floristics.
Marketing Director at News Media Holding
How marketing and PR run at one of Russia's largest media holdings — 20+ brands, a team built from zero, citations up 300%.
Journalist-creator: the new media standard
An independent maker working outside the newsroom, on the platform's own terms — in 2026 audiences trust that person over any brand.
Osnovateli: one newsroom for business media
A business club's media machine — several channels and formats run off a single newsroom.
Regional Community Network No. 1: city media at scale
Regional Community Network No. 1 — Russia's largest network of city media on Telegram and VKontakte: 40+ cities, hundreds of thousands of reach a day.
ACHBD (What Comes Next): media on Russia's tomorrow
ACHBD (What Comes Next) — a media outlet on how Russia's industries, society and market are shifting, with a product newsroom and an interactive craft map of the country.
Yandex's golden cage: when big brands act young
What happens when a grown-up company sells itself as a permanent festival — and its brand as an ego. Yandex just makes it the clearest to see.
Igor Selenov