Media management
Launch or rebuild your media
Brand media from scratch or a rebuild of an existing newsroom: strategy, structure, roles, processes and KPIs. I take on the whole operational loop around the content
from 250,000 ₽ / mo
About — Igor Selenov
My name is Igor, I'm 32. A brand manager by training. A manager and creative leader by calling.
intro1:10
Over 10 years in media and communications I've grown from producer and publisher to strategic consultant. I've led departments and agencies, launched my own projects, raised investment and built newsrooms.
In my work I combine publishing discipline, agency thinking and entrepreneurial drive.
My hobby is Russian football, so in the portfolio you'll find cases about this wonderful sport.
the numbers I'm proud of
300+
projects in the industry over 10 years
Launching projects
Author, showrunner and operations manager
500M+
in portfolio revenue over 2 years
Financial growth
As CEO and managing partner
150
people on the team
Team management
As marketing and PR director and publisher
How we can work together
Skills and services
Automation · AI
Automation and AI products
I build AI products, complex ones and simple ones. Bots, generators, content pipelines on Claude and Cursor. Plus special projects and gamification. I ship in a few working days, without heavy development
from 100,000 ₽
Leadership · Hiring
Lead your project — fractionally or in-house
I step in as an executive inside the team — as media director, marketing director or managing director. A few days a week on a fractional model or full-time
negotiable
Sports
Build a sports media product
Media, community and content in sports — first of all Russian football, where I launched production and built infrastructure on top of football media assets
let's discuss
Producing
Produce a show or a content project
I run the project as a showrunner: from concept and team to pilot and first episodes
from 100,000 ₽ / mo
Strategy · Leadership
Build a media strategy for your brand
Positioning, voice, formats, distribution and monetization. Strategy and its implementation into teamwork
from 150,000 ₽
Agencies
Strengthen your agency in a pitch
The content-strategy part, editorial model, budget and defense — I strengthen your bid. I come in with expertise and a team under the agency's brand, all within your loop
from 50,000 ₽ / pitch
Turnaround
Stabilize a running project
An audit of content, processes and roles, KPI and reporting setup, a rebuild of the team and areas of responsibility — if the project has slipped on quality or deadlines
per project
Igor Selenov