Knowledge garden
A curated collection of useful materials that help you understand media more deeply. Here I gather guides, handbooks, spreadsheets, breakdowns, research and personal notes.
Yandex's golden cage: when big brands act young
What happens when a grown-up company sells itself as a permanent festival — and its brand as an ego. Yandex just makes it the clearest to see.
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Belief perseverance: why we believe lies
Belief perseverance is the bias that keeps us believing a claim even after it's debunked. For media, the lesson is blunt — one retraction is never enough.
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Journalist-creator: the new media standard
An independent maker working outside the newsroom, on the platform's own terms — in 2026 audiences trust that person over any brand.
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Moscow will fall for iron balls
Moscow is short on slow leisure — places you go just to be with people over something simple. A new pétanque club turns that into a city habit.
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